Clothing trade is one of the most reliable types of business, even during the period of falling consumer demand caused by the economic crisis. After all, people have to wear something all the time. It is not surprising that many aspiring businessmen, having decided to start their own business, try to sell clothes. But here, too, there are subtleties, pitfalls. In order for the product not to stale, to be in demand, to make a profit, a clothing merchant should follow simple, but mandatory rules.
Instructions
Step 1
Immediately, clearly define the target audience, that is, through which category of buyers you plan to receive the main profit. Based on this, select the range of offered clothing.
Step 2
Make it a rule to sell clothes at prices that will surely seem beneficial to the bulk of your customers. Explore the range and prices in other stores located near your outlet. Try to keep similar products at least a little cheaper. Then the initial decline in profits will be more than compensated by the increased sales turnover.
Step 3
Having calculated all the necessary costs (rent of premises, salaries of employees, etc.), include in the cost of clothing a relatively small rate of return. Remember, your main task at this stage is to attract buyers in every possible way.
Step 4
Opt for casual wear in a moderate price range. These are, first of all, trousers, jeans, suits, shirts, dresses, blouses. Such a product will always be in demand. Closer to the summer season, you can supplement the assortment with light windbreakers, T-shirts, shorts.
Step 5
Pay special attention to the selection of clothing suppliers. Take the time and effort to thoroughly study the market of manufacturers and dealers. Your main task is to find the optimal conditions for cooperation with suppliers, negotiate in advance questions about a wholesale discount, delivery times, possible complaints, etc.
Step 6
It is quite natural for a businessman to strive to purchase a wholesale consignment of clothing as cheaply as possible in order to get a large profit on the sale. But nevertheless, remember the wise proverb: "the miser pays twice." If the clothes on display in your store are of downright poor quality, you will only scare away the clientele.
Step 7
A novice businessman should not trade in expensive, exclusive models of clothing. Even in a prosperous period, such a product does not always sell out quickly.
Step 8
Once the store is up and running, it's worth using the promotion. For example, a customer who purchases clothes in excess of a certain minimum level receives a coupon that entitles them to a discount on subsequent purchases.
