A business plan alone is not enough to open a cafe or restaurant. We need a concept, in other words, a business idea of the future establishment, its main idea, a "chip". Before starting a cafe or restaurant, be sure to do some market research. Pay particular attention to the competitive environment and customer flows.
It is necessary
computer, telephone, staff
Instructions
Step 1
Decide on the format of the catering enterprise. Decide what it will be - a restaurant with a traditional service, a bistro with a serving line, a patisserie or something else. The choice of the format is largely influenced by the proximity of the places where the target audience is concentrated. For example, at a large university it makes sense to open a coffee shop or cafe-dining room, at an amusement park - a restaurant for family visits. It is better to open a small cafe on the food courts of shopping and entertainment complexes, offering dishes that are most popular with a potential target group.
Step 2
Develop a business plan. Do not think that this document is needed only to attract borrowed funds. As an entrepreneur, it will be much easier for you to navigate the business if you have clearly defined guidelines. Be sure to calculate future fixed and variable costs. The former include, for example, rent, wages of employees, taxes. The second is the cost of food, alcoholic beverages, promotion costs, etc.
Step 3
Make up a concept for the future establishment. When opening a cafe or restaurant, you need to clearly understand how it will differ from the host of establishments already operating in your city. Also, the concept is a technical task for the employees whom you will attract at the stage of project launching - a manager, a designer, a chef. Therefore, the concept should reflect the features of the external and internal design of the cafe or restaurant, the priority dishes with which you are going to feed the guests, the specifics of the service, recruiting and marketing policies.
Step 4
Hire the core workers mentioned above. You can search for applicants yourself, or you can contact a consulting company that provides relevant services. In any case, the main thing is that job seekers have a positive and confirmed experience of opening cafes and restaurants of a similar format. Do not be lazy to call the previous places of work, as well as visit the establishments opened by the applicants.
Step 5
Start designing a catering company only when both the business plan and the concept are ready, i.e. do not raise questions. Only then will the cafe or restaurant you open turn out exactly as you intended it and will not disappoint.
