Restaurant owners want their restaurant not to have a single free table even on a weekday, and on New Year's Day, March 8 and other major holidays, an appointment is made in advance.
Instructions
Step 1
Order accurate dummies of dishes from your menu and display them in the window. Passing the restaurant, people will receive a visual signal, and then a reflex will work. If a person has not eaten for a long time, it is highly likely that he will have a snack in your institution.
Step 2
Develop a discount system. For example, a customer comes to a restaurant and places an order. When the waiter brings the invoice, the client learns that with a total order of 30,000 rubles, he will receive a 10% discount. From now on, the customer saves all the restaurant receipts in order to receive a discount. If he has a discount card, he will most likely use it regularly.
Step 3
Come up with a "zest" of the institution. If you have a Mexican restaurant, it cannot sound chanson or techno. National flavor presupposes national music. It is desirable that it be performed live, while the artists should be similar to the Mexicans: a mustache, sombrero, appropriate clothing will do. Look for restaurant reviews on the Internet, why not take advantage of the experience of colleagues from other cities? Key point: you must be qualitatively different from the competition.
Step 4
Stimulate not only customers, but also employees. Give out bonuses to effective employees, provide additional days of rest. At the end of a period, arrange entertainment for the best people.
Step 5
Conduct sales training for waiters, because they communicate with customers and influence choices.
Step 6
Keep track of the general level of the restaurant. Along with incentives for employees, introduce fines: for the absence of toothpicks or napkins on the table, for “unhurried” customer service, etc.
