The number of children's clothing stores has increased dramatically over the past few years, primarily due to the emergence of chain businesses. To increase sales in your store, you need to think about new ways to attract customers: adjusting the assortment, finding other methods of promoting the store, creating a playroom in the store.
Instructions
Step 1
Visit other children's clothing stores in your area to see how your competitors are doing. Compare assortment, advertising, service level. Identify the "leaders" for yourself and think about what attracts such a large number of customers. Try to apply them to your business.
Step 2
Work on your store's assortment. Children's clothing sales are often small due to the wrong assortment. Stores often buy clothes from suppliers haphazardly - both expensive and cheap, for babies and schoolchildren. It seems that this way you can attract more customers and, accordingly, sell more. In fact, everything is different: your store does not have a circle of regular customers (for example, wealthy parents of preschool children), customers come to you by chance and never come back. Thus, sales are not growing. Decide what exactly is the most profitable to sell in the area where your store is located, and focus on that.
Step 3
Consider how customers will find out about your store. Does he have a website with a product catalog, do you advertise on the internet, or is all there is a sign? If there is no clear advertising campaign, then consider creating one. This can be either entrusted to an advertising specialist (freelancer or company), or you can do it yourself, using the experience of competitors. The easiest and most inexpensive way to promote your store and thus increase sales is to advertise it through parent forums and communities. Distribution of leaflets near the metro and children's institutions can also be effective.
Step 4
Try to "play" on children's whims. Despite the fact that almost always the final word on the purchase of a particular thing remains with the parents, and not with the child, children can in some cases increase sales to you. Create a playroom in your store and add toys to the assortment. Thus, the children will be carried away by the game and will let their parents slowly choose their clothes, and then they will also ask them to buy the toy they just held in their hands.
Step 5
Do not forget about various promotions, discounts, distribution of savings cards. This can "tie" customers to your store for a long time, especially if there is more than one children's clothing store in your area and if others do not indulge in such things.
