Are you planning to open a children's clothing store? Take care of its promotion in advance, ensuring an uninterrupted flow of customers to your store from the first days. The right layout, skilled salespeople, timely advertising, and thoughtful marketing campaigns will bring you success.
Instructions
Step 1
The owners of a new store must simultaneously solve two problems - inform about themselves as many potential buyers as possible and turn new visitors into regular customers as soon as possible. Consider both of these strategies when designing your promotion program.
Step 2
Consider co-branding programs. You can exchange flyers and brochures with women's clothing stores in the same price range. Offer cooperation to restaurants, children's art centers and wellness centers. You can not only distribute advertising there, but also organize joint events - holidays, presentations, contests.
Step 3
Create your own website and sign up on social media and city forums dedicated to family and children. It is there that you can freely communicate with clients - both real and potential. Find someone on the staff who will provide a daily connection with the online audience. Please note that these forms of communication only work with ongoing and active support.
Step 4
Get creative with your store's advertising. Don't waste your money on articles and TV shows. Better to establish friendships with editors and journalists of publications. Instead of paying for ad space in cash, offer barter. You can provide clothes for filming with children in exchange for free advertising.
Step 5
An interesting and inexpensive advertising option is publishing your own magazine. You can create it both independently and by teaming up with partner companies. A circulation of up to 1000 copies does not require registration. However, your own edition should be beautiful and interesting. Don't reprint other people's materials - create your own. Interviews with buyers, descriptions of collections, announcements of sales - the more informative a publication is, the more interesting and useful it is for buyers.
Step 6
Think over a system of discounts and bonuses. You shouldn't give out discount cards to everyone. Print a limited edition and give cards to a select few. For them, you can organize closed sales and side events. Try a forgotten thrift store format. Open a department where you will accept clothes purchased from you earlier for sale.
Step 7
Create a club-like atmosphere in your store. Try holding meetings for repeat customers. Invite specialists from partner companies - for example, a family consultant or a nutritionist from a medical center. Mothers with babies need interesting leisure time - by providing it, you will gain regular loyal customers.
