Previously, Detsky Mir was the main children's clothing store. This name turned out to be very apt, as it fully reflected the essence of the store, was bright and memorable enough. Nowadays there are many stores selling children's clothing and other goods, moreover, new stores appear all the time, and therefore the development of a catchy, "selling" name is a very important moment.
Instructions
Step 1
The process of developing a product or service name (naming) is generally the same for all products and services. It is divided into several Stages and is subject to certain rules. The stages of development of the name are as follows:
1. determination of the target audience of the product or service.
2. monitoring of similar products and services that are consumed by the target audience.
3. the actual development of the name (approximately 5-10 variants).
4. testing the name on representatives of the target audience.
5. choosing the most successful option.
As a result, a name should appear that would be catchy and memorable enough to attract the attention of the target audience and evoke positive emotions in them.
Step 2
When developing a name for a children's clothing store, you should pay particular attention to identifying your target audience. If you sell clothes for newborns and preschool children, then your target audience is exclusively parents. When selling products for older children, the target audience is both parents and these children, since they are already involved in choosing products for themselves. Accordingly, the name of the store should depend on this. For example, in the case of small children, the name of the store "Karapuz" or "Tender Age" seems to be quite successful (although in the latter they sell goods for children of all ages), and in the case of children-junior schoolchildren, a good name for the name would be the name of the hero of the famous cartoon, which are remembered by both parents and children ("Goofy", etc.).
Step 3
When working with the target audience, you should also take into account its ability to pay. One of the functions of the name is the "selection" of buyers who are beneficial for the store. Those. an elite store should have a different name than a budget store. When developing a name for a children's clothing store, this is quite difficult, since it is not clear which word can have a more positive effect on this or that category of customers. One can quite gracefully get out of this situation by placing a slogan under the name that would clarify the price level in the store (for example, the slogan "For young ladies and gentlemen" is suitable for an elite store).
Step 4
After analyzing the interests and preferences of the target audience, you should pay attention to the area in which your store is located and check by search engines which stores similar to yours are already there, so as not to come up with a name that someone has already taken for themselves, or close to that. A good step is to check the names of children's clothing stores you know with your target audience (friends with children). Which names do they like best and which ones less? The tastes of the target audience should be taken into account when developing the name, even if it seems to you that you could come up with a better option: after all, your sales depend on your customers.
