Despite the large number and general availability of all kinds of reference books and databases, constant updating and systematization of information is required. Therefore, referral services remain in demand. This is especially true in provincial cities, where for the most part there are no generalized systems with contacts of organizations.
Instructions
Step 1
Make a database of phone numbers. It is better to start work with one highly specialized direction. For example, let's give a reference to institutions engaged in industrial production or car service. Grow your own database gradually. It can be supplemented with the help of printed telephone directories and catalogs of legal entities located in Internet catalogs.
Step 2
Create your toll number. It is quite difficult to organize a dedicated line for a reference service through the city telephone network, since you become their direct competitors. If this does not work out for you, use the help of cellular operators. This method is somewhat more expensive, since you have to pay for the monthly toll line service. However, using the services of a cellular company, you can create an SMS service that will work at the user's request.
Step 3
Produce your own printed mini-guides that target specific professional industries. The cost of such publications is several times lower than generalized telephone books and are in great demand due to their narrow focus. It is easier for the user to find information in a small brochure, which, moreover, is convenient to carry. This method of providing referral services can be quite profitable and can help recoup the costs of renting premises, advertising costs and employee salaries.
Step 4
Advertise your business. Do not limit yourself to newspapers, use Internet resources, post ads, rent advertising space on brochures, print business cards and distribute them in public catering places. The influx of clients in need of information depends on a successful advertising campaign.
Step 5
If the referral service you created is successful, retrain into an agency that also provides advertising services. Agree with companies located in your city on the provision of services. Businesses will pay you to advertise, and you will keep customers informed about their work. Firms get additional advertising, you get profits, and the cost of getting a certificate goes down.
