The types of advertising are closely related to its goals, and the goals of advertising, of course, are related to those groups of the population who are consumers of this service. When you have to make a choice, and you are thinking about how to advertise the company, you need to highlight the purpose of advertising for yourself.
Instructions
Step 1
1 Image advertising
Usually this is an advertisement for creating a favorable image of the company. The main role of such advertising is to acquaint potential consumers with the lines of business of the company and with those clear advantages that the client receives by contacting you. In addition, image advertising creates a favorable impression of the company. The main purpose - to consolidate in the minds of potential customers a positive image of the company. This advertising is usually wider than other types of advertising. We can say that this is advertising "for later". Its focus is not only on potential buyers, but also on other consumers. This is all done so that with an increase in the number of products provided, your company will already evoke extremely positive emotions.
Step 2
Effective ways to advertise a company using image advertising: - outdoor advertising;
- placement of commercials on television;
- advertising in newspapers and magazines;
- participation in various charity events with the notification of the company's participation in the media.
Step 3
2 Incentive advertising
Its direction is to stimulate the various needs of buyers. Since its focus is limited, it should be intended for users. However, it is simply inevitable to appeal to a larger audience. It's just that it is usually difficult to strictly pinpoint your potential buyers, but in this case, audience expansion is not deliberate, but completely random. This is one of the most common types of advertising. It should highlight the main advantages of your firm, its excellent and positive qualities in comparison with similar firms. If we are talking about the services that your company provides, then you should tell your main advantages. What you offer is not possible to get from other firms. These can be discounts, a high level of service, etc. The main goal of promotional advertising is to get the consumer to use your company to get the required service.
Step 4
Here's how to advertise your firm with incentive ads:
• frequently repeated advertisements in various and popular newspapers and magazines (exactly in those that catch the eye of your potential customers);
• "Yandex Direct" or direct mail;
• radio advertising;
• active participation in exhibitions;
• the most expensive - TV advertising (very effective, but its exorbitant cost may well absorb a huge part of your profits).
