How to advertise a product to attract the attention of a buyer? You need to know that effective advertising consists of key elements that must be present in an ad or video. These elements are: a title, an element that affects emotions ("button"), a picture or a photo, the need for a product, its availability.
Instructions
Step 1
Come up with a name.
The headline is the quintessence of advertising. Most often, the buyer only reads it, so he must succinctly and accurately convey all the information about the product.
Step 2
Get the customer to draw attention to the product. For this you need a "Button". The task of the "button" is to evoke the necessary emotions in a person to facilitate the purchase. This could be an emphasis on a particular quality of the product, or a statement that only the best customers buy the product. "Button" - these are words that affect the mind of a person, motivating him to buy. "Buttons" should be placed near the title, they should be catchy and memorable.
Step 3
Conduct a survey of buyers / Find out which "buttons" are most effective, what they like about the products of this group, what is absolutely unacceptable, by what criteria they choose a product from similar ones. The answers to these questions are “buttons”.
Step 4
Think carefully about the drawing or photo to accompany your ad. This may sometimes not be directly related to the proposed product, but its significance in influencing the buyer is enormous. The task of a drawing is to evoke emotion, a smile, or, conversely, to make you think. In contrast to the text, a person looks at the figure as a whole, i.e. much less time is spent on the impact, and the effect is very high. The drawing carries information not to the mind, but to the subconscious. It is easier to remember and, in cooperation with other elements, has the desired effect.
Step 5
Prove the need for the product. With the current abundance of a wide variety of goods, it is very difficult, but also very important to prove to a potential buyer that he needs your product. Initially, you need to know the demand in order to meet it in the future. Advertising should tell the consumer about the positive changes that will come in his life after purchasing such a valuable product. You need to make a purchase from you, because your product is the solution to his problems. At this point, reviews of satisfied and happy owners of your products will help a lot.
Step 6
Make your purchase available. If, as a result of the above actions, the consumer wants to buy your product, then show that he will do it very easily and quickly. Provide him with full information about the location of your store, draw a map. If you have a home delivery service, emphasize it in your ad copy.
