Buying is an emotional choice. Don't let the buyer get bored. If the client moved from emotions to the analysis of quality, price, or "in general, why do I need this?", Then you have lost a buyer.
Here's what famous pros on effective advertising have to say.
People don't choose whiskey - they choose an image.
(David Ogilvy)
Kodak sells film, but they do not advertise film. They advertise memory.
(Theodore Levitt, American Management Specialist)
Sell not shoes, but beautiful legs.
(Dr. Diechner, American Advertising Specialist)
Advertising on TV:
You have 30 ad seconds. If you grab the viewer's attention from the first frame, he will most likely watch the plot to the end. When advertising a fire extinguisher, start with a fire.
(David Ogilvy)
Sell solutions, not just products.
(Klaus Leisinger, American manager)
Advertise not a service, but an informational course.
For example, a dry cleaner might offer "9 Practical D&G Suit Care Tutorials" - and provide that information in exchange for a prospect's contacts. The more specific the information, the more credible it is. Then you will be the only company that will be next to the client at the crucial moment when his suit needs cleaning.
Girls love millionaires.
Young writer Gosha Kavrigin wrote a book. Released it with a circulation of 100 thousand copies. Looks - no one is buying. I decided to advertise in the newspaper: "A handsome young millionaire would like to meet a girl who looks like the heroine of G. Kavrigin's book." The next day, the entire edition was sold out …
(From the depths of the internet)
