In the eyes of the modern consumer, products of natural origin are gaining more and more value. Increased requirements are also imposed on cosmetics. So, every year the demand for handmade soap is increasing. Therefore, opening a specialty store can be a perfectly justified step.
Instructions
Step 1
The key to the success of the handmade soap business is the right choice of product suppliers. As a rule, the manufacturers are small companies. You can establish cooperation with several of them, but, in any case, you must first make sure that you have certificates for the products offered. In order to establish contacts with soap manufacturers, it makes sense to periodically visit hand-made exhibitions. The store must have at least 30-40 types of soap. Also, the product line can diversify products of a related nature: bath foam balls, shower gels, candles.
Step 2
You will need a retail space with a small area of premises (10-15 sq.m.). Often, handmade soap boutiques are located in shopping centers. This product is associated with sophistication and aesthetics, so pay attention to the "neighborhood" of the store and take care of the interior decoration and the atmosphere of comfort. The necessary equipment includes shelves for products, a cash register, scales, a guillotine knife for cutting. Soap is often bought for gifts, especially before the New Year and March 8th. For these purposes, it is necessary to provide packaging (special paper, boxes, ribbons) and decorations with additional accessories (artificial flowers, large beads, toys, etc.).
Step 3
For a handmade soap store, two sellers are enough, who must be well aware of the range of goods presented, be able to help the buyer navigate the variety of products and find the right one. An important role is played by the neat appearance of the sellers, clothes that do not contrast with the profile and interior of the store.
Step 4
To attract customers at first, you can distribute samples of the products presented in the store at the entrance. If you plan to deliver soap to a customer's address, create a website with a description and photo of the product and the ability to order online.
