Running your own business is not easy. Many factors affect your success - the service itself, its cost, market saturation. Advertising has been a key driver of progress lately.
Instructions
Step 1
In order to advertise your services, it is important to define who they are for. Who is your target audience? To do this, first of all, it is necessary to pay attention to competitors. Monitoring of the service market.
Think if you were a consumer and needed the service you provide, where would you look for it? In the print press, catalogs or magazines? Perhaps in TV ads? Or is it on the Internet? Carefully look through as many ads of competing firms as possible - for whom do they work, where do they find their clients? Sign up for trainings where you can hear the success stories of companies, pay attention to how they conquered the market, ask for advice from them. Read more literature in your field, perhaps there you will find ready-made answers.
Step 2
Identification of the target audience.
Now think, who is the person who can order your services? Differentiating the target audience is extremely important for organizing a promotion. Please describe it in as much detail as possible. What gender, age, what education, what interests, income. Where do the people who are targeted by your services and, accordingly, its advertising spend the most time, with whom do they communicate? Who or what is the main motive for buying - recommendations from friends and acquaintances, favorable reviews on the Internet, bright, memorable advertising?
Step 3
Advertising placement.
Identify the main communication channel of your target audience. Perhaps those to whom your service is directed spend a lot of time driving or on the street, then radio advertisements or outdoor billboards and billboards will suit you. Maybe they have an average income and cannot afford a car, using the subway or other public transport, find out how to place your advertisements there. Or is your audience young and advanced and gets all the useful information on the Internet? Explore forums, social media and blogs where your service might be discussed.
Step 4
Advertising creation.
Previously, people did not have much opportunity to avoid annoying advertisements, they were a constant intruder in our homes, coming off the TV screen. Now traditional media (television, radio and print press) are becoming a thing of the past, but the Internet and, accordingly, the promotion of services in it, is gaining momentum. On the Internet, a person at any time can refuse advertising - block pop-ups, do not read stupid praiseworthy advertising articles that do not convey even a small fraction of the truth about a product or service, do not watch commercials. The consumer is no longer so stupid and choosy, therefore, in order to reach him, it is necessary to create ads with really interesting and attractive content, with high information content and novelty. If you manage to create such an advertisement and send the link to the minimum number of participants, you don't have to do anything else - then they, without knowing it, will take over all the work, sending the advertisement to their friends and acquaintances along the chain.
Step 5
Constant control.
At first, it is necessary to conduct an advertising campaign in small portions, constantly keeping your finger on the pulse. Allocate your ad budget and run ads across multiple communication channels. See which ones work and bring real income, and which ones don't? Create questionnaires for clients, where you ask how they found out about you? Direct your efforts and funds to those communication channels that work.
Do not be afraid to try and make mistakes, because only the one who does nothing is not wrong.
