Showcase is the face of the store. It should attract customers to the store. However, not all shops can boast of an original, memorable business card. How to make a showcase for sale is taught in universities. We will just give some recommendations for creating a showcase.
Instructions
Step 1
The best option is when the showcase is open and allows you to see the inner hall in which the store is hanging, standing or lying. Such a showcase will work especially effectively in stores located at the crossroads of large flows of people: transparent glass will allow you to see the activity inside the store. People have a herd instinct: "It's safe here because others are not afraid."
Step 2
Composing a composition in a showcase is an important condition for its successful work. Psychologists have found that the buyer glances at the central zone of its lower part. All goods that are in this area are viewed many times more than the rest of the showcase. You can draw attention to other parts of the showcase with a running line, a flashing light. Only this light should change smoothly so as not to annoy visitors.
Step 3
Color in a shop window is just as important as its content. Each shade evokes different associations in a person's head. According to research, the most effective colors for attracting attention are cold colors, ranging from deep purple to turquoise, and the least effective colors are red and pink. The color of the showcase of bed linen or clothes must match the color scheme in the collection. Choose the most spectacular pieces. For bright things, the background of the showcase should be in the same color scheme, only a few tones lighter.
Step 4
In addition to the exposition itself, when creating a showcase, it is important to focus on the target group. If your store is designed for people with low incomes, then make the showcase bright, flashy. If you are looking to attract buyers with high and middle income, then give preference to pastel colors and soft lighting.
Step 5
Change of exposure. Constantly change the product presented in the window and its design. Just as a child quickly gets bored with a new typewriter, a woman has nothing to wear with a wardrobe full of clothes, so the customer gradually ceases to notice the window, no matter how skillfully it is decorated. Sometimes it is enough to swap products, change the angle of illumination and the showcase will refresh the blurry look of the buyer.
