The image is never real. He is almost always a constructor that replaces a person in interactions of various kinds, simplifying the process of communication and building social verticals and relationships.
For most people, at a subconscious level, it is understandable and necessary to be aware of their place in the vertical distribution of power and authority. Effective management in the field of image allows you to find a very precise place for the object that is being promoted. For example, a company may not claim to be the first in reality, but it is dangerous for the public consciousness and for customers to speak the truth openly - in this case, trust automatically falls, no matter how high-quality the company's products are. Therefore, it is necessary to form a message that the company is the first in a particular area or strives to be the first in service or in some particular sector of goods, etc.
The image consists of two sides: one is formed by the subject of the image itself, a person or a company; and the second is formed by the requirements of the surrounding space, in particular, and communication. They create important moments that make a person effective in his field, and a company - earning and recognized.
A good image is different in that it must be flexible and of high quality. He must have options for implementation in order to be able to always change plans or change the sequence of actions to implement the image. You cannot leave this process uncontrolled.
Image is an extremely stable phenomenon. By and large, it depends more on how the system of balances, which are created in communication with others, works than on the information contained in the image. That is, the created positive initial impression, if it was reinforced in the future, is difficult to destroy, but setting the correct communication in the future so that it does not break and maintain the quality of the achieved image for many years is quite difficult. But this is not impossible. Traits are created for the company, which are confirmed by actions or actions, for example, charities, product presentations, participation in humanitarian actions, recruiting young employees, etc. For a political campaign, it is very important that the actions of a politician or party correspond to the goals that he declares and indicate the sequence of all his actions to achieve the set goals.
