If your company has just started its production activity, then the most important task at this stage is to attract customers and customers. It is especially complicated by the fact that there are already businesses in this entrepreneurial niche that have been operating longer than you. In this case, you should not only find new customers and make attempts to attract strangers to you. This will be facilitated by creating a positive image of your company.
Instructions
Step 1
When hiring specialists and staffing the staff of your enterprise, pay special attention to those of them who will work directly with customers and clients. Look at their communication style, test their communication skills. They can even be made priority qualities, to the detriment of some skills and abilities that can be taught. Teaching someone to be polite and friendly is much more difficult.
Step 2
Conduct work with staff and employees. Explain that building a positive company image is not a one-time promotion. They will have to constantly monitor their behavior and improve professionalism, without which no polite treatment will attract customers.
Step 3
Explain to them that their salary will largely depend on what position in the market your company will occupy, what image it will have. Motivate your employees to work conscientiously with the customer, to respect him. Link their incentives to customer satisfaction. Establish operational communication and respond immediately to all cases of complaints and complaints.
Step 4
Each of the employees must study their job duties, and your task is to control and strictly demand their implementation. Ensure that all obligations arising from oral agreements or contracts entered into are strictly adhered to. When contacting your company, a person should receive not only what you are obliged to do, but also more. In this case, the image of your company will be invariably positive.
Step 5
Conscientiousness, accuracy, high professionalism and quality of service - these are the factors that will allow your company not only to stay on the market, but also to receive the highest ratings and good reviews. Always maintain a high level of these criteria and the image of your company will start working for you after a while.
