Customers will recognize it by the company's logo, so it is worth paying special attention to its development. Every little thing matters in a logo. The main purpose of a logo is to be memorable for consumers.
Instructions
Step 1
There are three main types of logos: text, graphic, and blended. Text logos consist of the name of the company, sometimes a short slogan is added to it. Graphics contain certain graphical elements that illustrate the activities of the company. Mixed logos, respectively, contain both elements.
Step 2
The logo should be memorable, evoke associations with the given company in the client (of course, positive ones). It is also desirable that the logo carries information about the activities of the company, its products, so that anyone who sees the logo for the first time at least roughly understands what the company is doing.
Step 3
Creation of logos is a multi-stage and time-consuming process, since there are many different things to consider. Therefore, it is profitable for companies to contact a web design studio, to specialists engaged in the creation of logos.
Step 4
When creating logos, most designers start by choosing the type of logo and, accordingly, with the selection of the appropriate shape for it (or the shape of the letters, if the logo is text). Having played with the shapes of the logo, the designer chooses the most interesting solution.
Step 5
Next, it's important to think about the color of the logo. Its color scheme should be quite simple, you can stop at one color by using different shades of it. The color of the logo should be pleasing to the eye and look good even in the smallest form.
Step 6
It is important that the logo looks good in any size. Therefore, it makes no sense to make it too complex: various effects like animation look only on relatively large images. Having created a logo layout, you need to look at it both online and on paper, since logos often lose their quality when printed.
