Natural cosmetics are in great demand today. You can join the fashion wave by offering fans of natural soaps, creams and shampoos a store where they can get everything they need. The main thing is to choose the right assortment and set adequate prices.
It is necessary
- - registered individual entrepreneur or legal entity;
- - franchise agreement;
- - staff;
- - trade software.
Instructions
Step 1
Choose a suitable location. You can open a small store with a separate entrance or a department in a large shopping center. The latter option is preferable - there are enough potential buyers in the shopping center, which reduces advertising costs.
Step 2
Consider purchasing a brand name franchise. Then the franchisor will take care of all the problems with providing the store with goods. He will take care of advertising, equipment, offer you a corporate identity, a ready-made sign and a name. Some companies even assign a separate manager to each franchisee to help them manage their business. All you need to do is to hire staff and supervise the work of the store, regularly paying the agreed royalties.
Step 3
You don't want to be limited to the standard assortment of one brand? Shape it yourself. Purchase products from manufacturing companies or distributors representing foreign firms. Most often, natural cosmetics stores rely on bath products - soaps, shampoos, shower gels, effervescent balls, foams and salts. To this assortment, you can add care and decorative cosmetics, natural oils, as well as household goods - all kinds of sachets, pomanders, and more.
Step 4
Study the offer of shops already operating in this niche. Offer a wider assortment, complement it with bonuses for buyers. Add samples in small packages, gift sets of different price categories, organize a sale with significant discounts. Natural cosmetics are perishable goods, they should not be stuck on the counter.
Step 5
Purchase equipment. Usually shops selling natural products are furnished with open shelving made of natural wood or tempered glass. Provide free access to the product - the buyer should be able to evaluate the funds, read their composition, smell them. Place a sufficient number of testers on the sales floor. Some of the cosmetics can be placed in wooden and wicker boxes and boxes, placing them on long tables in the center of the hall.
Step 6
Hire salespeople. One consultant in the room will not be enough. Ideally, you will need three to four saleswomen per shift. The goods on the shelves must be protected from theft, and each entering customer must be familiar with the assortment. Train your salespersons - they should be very good at their own products and cosmetics in general.
