It is very important for women to look good. Perfume and beauty products are as popular as clothing and food. Therefore, this type of activity attracts many businessmen. A cosmetics and perfumery store can bring a fairly high income to its owner, especially if you immediately focus on expanding into a retail network.
Instructions
Step 1
The first thing to do is build relationships with perfume and cosmetics distributors. Because it is they who have exclusive rights to sell in Russia, and also authorize retail outlets, conduct advertising and marketing activities, and supply goods.
Step 2
The process of choosing products for a perfume and cosmetics store is not difficult. This is due to the existence of world leaders such as Guerlain, Lancome, Christian Dior and others. The products of these companies are sold in almost all countries of the world and are widely sold everywhere. However, the tricky part of working with well-known cosmetics and perfumery manufacturers is that they are difficult to get hold of. Your store must meet certain requirements that the supplier makes.
Step 3
The main requirement for a store is its location. Give preference to premises located in a shopping center or with a separate entrance on the ground floor of the building. It is desirable that there is a good transport interchange nearby. The decision on the choice of retail space will need to be made together with the distributors.
Step 4
There must be a lot of light in a perfume and cosmetics store. Purchase the shelves on which the goods are made of glass. On the walls it is necessary to place posters with advertising companies of well-known manufacturers. All goods should always be clearly visible and arranged in a strict order so that each brand has its own place.
Step 5
The sellers of a cosmetics and perfume shop must be excellent professionals. To provide yourself with good workers, provide training in basic techniques and training for specific brands. It is also important to identify the specialization of a person, since not always one employee is good at selling both cosmetics and perfumery. Very often distributors take part in personnel training, who organize their seminars on different brands of products.
Step 6
One of the most effective advertising methods for a perfume and cosmetics store is to display posters on outdoor billboards. However, keep in mind that this will only work well if the coverage is wide.
Step 7
Various marketing systems can be used to attract customers. For example, when buying a product, give gifts or enter a cumulative discount system. But in order to carry out such promotions, it is necessary to interest sellers in attracting buyers and increasing turnover. One of the ways to increase the productivity of workers may be the use of a bonus system for wages.
Step 8
You should not stop at just one store, as the perfumery and cosmetic market has not yet been fully covered. Do not be afraid of difficulties, increase the assortment, supply new products, expand the coverage area, in the end, all this will pay off.
