Professional cosmetics today are no longer intended for a narrow circle of specialists. A salon product can also be purchased for home use, as many brands create their products in such a way as to meet the needs of the largest number of customers. Opening a professional cosmetics store will be a profitable business line.
It is necessary
- - start-up capital;
- - premises;
- - trade software.
Instructions
Step 1
Choose the positioning of your store. If you are opening exclusively for professionals, the location of the outlet matters much less. If cosmetics from your assortment will also be purchased for home procedures, it is better to locate the department in a shopping center or in a busy area of the city.
Step 2
Do some marketing research to identify the most popular brands. Call all beauty salons and private masters to find out which cosmetic brands they work with. If professionals are your potential clients, it makes sense to focus on their needs. However, you can go the other way and start promoting exclusive little-known brands.
Step 3
Create an assortment matrix. Choose several brands of professional cosmetics in different price categories. In addition, it is advisable to include in the assortment and related products: hair curlers, styling equipment, preparations for hair removal, consumables for nail extension. Most brands should be presented both in small packages for the general public and in large salon containers.
Step 4
Pick up a room and place trade equipment. All products must be in the public domain so that the buyer can familiarize himself with the composition of the funds. If you sell decorative cosmetics, stands with testers are required: as a rule, the quality of such brands can be assessed from the first test.
Step 5
Pay particular attention to the qualifications of the sellers. The consultant must thoroughly understand the assortment and be prepared for the fact that some buyers do not have the slightest idea about the product. Arrange staff training. The seller should have an idea not only about the composition and action of the products, but also be able, for example, to select all the ingredients for dyeing hair for a non-professional user.
