Regardless of the direction of your activity, no one will know that you have opened a salon, just like that. Of course, word of mouth is very good at providing the best recommendation, but in order to have someone to recommend your services, you need to attract customers to your salon.
Instructions
Step 1
First of all, the sign. It should be large and easy to read. It is desirable that it be both inside the building in which you are renting a room, and outside. Remember that customers need to understand immediately what your salon is doing, so think carefully about your signage.
Step 2
Use promoters, radio, TV and internet ads. Create your website. Use all possible means of communication in order to spread the word about your salon. Create a group on a social network so you can get feedback faster.
Step 3
Use discounts and promotions. Every two to three months, hold promotions aimed at certain types of services and goods that can be purchased in the salon. This method will help both attract new customers and will allow you to position the demand in the direction that you need most at the moment.
Step 4
Use loyalty cards. If a person knows that the more he visits your salon, the more advantages he will have, for example, from the cumulative discount system, the more likely he will become your regular customer.
