It is not easy to gain a foothold in the tourism business market, since there is a high level of competition between travel agencies. Owners have to use more and more new ways to attract customers. Young businesses don't always have enough funds for advertising. Let's consider the main ways to attract customers that are suitable for travel companies.
Instructions
Step 1
The easiest way to attract customers is through word of mouth. When opening a travel agency, inform your friends about it. Some of those who come will use your services. If customers are satisfied, they will recommend the company to their friends, since people have been using the services of the same travel companies for years. In a few years, you will form a group of regular customers.
Step 2
Contextual advertising can become an inexpensive and effective way to attract clients to a travel agency. By typing in search engines the words, one way or another related to rest and search for tours, users will see the website of your travel agency. You can order website promotion through one of the companies specializing in contextual advertising. Freelancers often provide such services.
Step 3
Create social media groups and blogs with interesting and great deals. Attract users who are interested in tourism. This can be seen in their lists of interests. It is important that someone constantly, almost 24 hours a day, review these groups and blogs, respond to comments, give advice, invite new customers. Analyze their requests, because this can provide food for thought on new ways to attract customers. Some travel agencies offer big discounts. Should you become one of these firms? Take a different route: inform that you have new interesting itineraries for sightseeing tours. Customers think that the offers of travel agencies differ mainly in price, and not in content. Prove that it is not.
Step 4
Work on the name of the travel agency. Not everyone attaches great importance to naming, but the name is working on your image around the clock. Some travel agencies are named too trite. As a rule, this is something with the prefix -tur. If you create a bright, memorable name, it will already give you an edge.
Step 5
The attractiveness of a travel agency for clients sometimes depends on its location. It should be convenient to drive up to it - both by personal and public transport. If the travel agency is in courtyards, draw arrows on the pavement or place signs on nearby houses so you can be easily seen. This also applies to firms that open in residential areas. Do not be afraid to locate a travel agency where it has competitors: the specifics of people choosing a tour is such that they usually visit at least 2-3 companies to decide on the choice of travel. It is good if your company is surrounded by others of its kind.
