There are many law firms in Moscow, and they provide services in all areas of law, so if you are going to open a law firm, you will face high competition. For your company to develop successfully, you need to think about attracting customers even before opening the company itself.
Instructions
Step 1
As a rule, law firms are opened by several lawyers with extensive experience in several branches of law. It so happens that lawyers of a whole department of a large law firm open their own small law firm if they want to go "free floating". In this case, their clients are clients of those law firms (or firms) from which they left. Often, the client is more inclined to trust a particular lawyer of the firm than the entire firm, and wants this particular lawyer to continue to deal with his affairs. This case is very convenient for those who are going to open a law firm: if you have clients who are ready to follow you, then you are guaranteed income.
Step 2
However, picking up clients from a large firm may not be so easy, besides, someone will not want to do it for reasons of ethics. In such cases, it is worth using professional contacts to find clients. Surely someone you know needs legal services, or they have acquaintances who need them.
Step 3
To attract clients, lawyers of new law firms attend professional conferences and other events. The meaning of such events is not only in the exchange of experience and finding acquaintances in their field, but also in being mentioned at these conferences. In this way, you earn yourself a name that they know.
Step 4
Ordinary advertising can also be used to attract customers. You can often see posters, advertisements of law firms. This is more often the case for firms providing such highly specialized and widespread services as registration of legal entities, but any firm can, if desired, place an advertisement. For it to be useful, it is important to place it where your potential customers can meet. For example, leaflets from a law firm created by lawyers who specialize in labor litigation can be handed out at the courts, labor inspectorate. The services of a distributor of leaflets are usually inexpensive: about 300 rubles per hour of work. You can also advertise yourself with the help of the site - make it convenient and easily accessible when searching, as well as with the help of advertisements on the sites of professional communities.
