Since ancient times, women have strived to look good. Cosmetics and perfumes are highly sought-after products, almost like food and clothing. That is why this business is attractive to many entrepreneurs.
Instructions
Step 1
Choose a place for the store. The most important success factor when opening a cosmetics and perfumery store is its good location. It should be located on a main street or in a large shopping center. Statistics show that purchases in cosmetics stores are often impulsive, so it is imperative that as many potential buyers see your establishment.
Step 2
Order commercial equipment for your future store. Use the services of a designer to develop a custom solution for the decoration of the premises. After all, few people are interested in a typical perfumery store, young girls are more willing to come to an interestingly decorated establishment.
Step 3
Pay special attention to the assortment of goods. Many women only use certain brands. If they are out of stock, you may lose some of your buyers. Therefore, well-known brands of cosmetics and perfumes must be presented in your store. They are in great demand, as manufacturers invest a lot of money in advertising.
Step 4
Don't worry about problems with the delivery of foreign brands cosmetics. Many companies do not sell products directly, but use the services of distributors. Therefore, you will either be able to buy cosmetics directly in the Russian Federation, with all the necessary documents, or you will not be able to do this at all, if the distributor decides to distribute the goods on their own.
Step 5
Do not sell counterfeit brands. The women who use them will immediately feel the difference and will not visit your store again. In addition, you will have regular problems with regulatory authorities.
Step 6
Advertising is an important factor. Experience shows that outdoor advertising is the most effective. Therefore, do not reinvent the wheel, it is better to use a ready-made solution. Also, a kind of advertising are gift certificates that friends can give each other on different holidays.
Step 7
The design of the sales area and the arrangement of goods is an important criterion for the success of a cosmetics and perfumery store. Hire a responsible person, preferably experienced. In addition, the store will not be superfluous to have testers of decorative cosmetics and perfumes.
Step 8
It takes a lot of effort and resources to attract customers and then retain them. For this purpose, use discount cards or cards with a cumulative system. If you look from a psychological point of view, then a person, choosing from several stores, will definitely choose the one in which he has a discount.
Step 9
Salesperson qualifications are another important factor that influences sales. Organize staff training. Consultants must certainly know which shadows are suitable for this lipstick, and why this powder costs 100 rubles, and that one costs 500 rubles.
