Perfume advertising is very different from advertising for other products. She stands out against the background of other videos and is designed to interest her viewer, to present him with all the beauty of the fragrance.
Instructions
Step 1
Describe the fragrance you want to advertise. The difficulty of perfume advertising lies in the fact that it is impossible to convey the scent that serves as your product with the help of communication media. The target audience should be interested in the image you create. To somehow acquaint people with your products, you need to describe the perfume. To do this, indicate the family to which the fragrance belongs, its initial notes, heart and trail notes. This description is suitable for print and online advertising.
Step 2
Create an image that captures the essence of the advertised scent. Most of the commercials are built on the relationship between a man and a woman, on passion and sensuality, emotions and impressions. The whole concept of the video should recreate the unique style of the scent. A person who sees an advertisement must feel in it the presence of something that is inherent in himself.
Step 3
Discuss with the perfumer himself what he was inspired by when creating a new composition. Perhaps this will give you thoughts on how best to advertise this or that fragrance. After all, it is the transmission of the essence of the fragrance, its heart, that is the main component that can be conveyed to the viewer using the mass media available at the moment.
Step 4
Choose actors to shoot video. As a rule, extremely attractive people are filmed in perfume ads. Watch the videos of the leading perfume companies, and you will see for yourself. Women captivate with their beauty from the very first seconds of the video, and men are courageous and sexy.
Step 5
If you are planning to place advertisements in print media, then opt for magazines. They can convey the aroma as it is. Magazine readers will be able to familiarize themselves with the scent by rubbing the page with your ad. This method is quite effective because representatives of your target audience will immediately understand whether the proposed scent suits them or not.
Step 6
Sample the perfume. It is a free scent sample giveaway. Small bottles or napkins soaked in perfume can serve as promotional material.
