For a long time, for a woman, one of the main things is taking care of herself. That is why the demand for cosmetics and perfumes is always stable, as for food and clothing. And men prefer to give eau de toilette to their lovers for their birthday or March 8th. All this makes opening a perfume shop a very lucrative business. It is only necessary to correctly think over the scheme of doing business.
Instructions
Step 1
An important factor in the success of opening a perfume store is a good location. It should be located in a passageway: in a large shopping center or on a central street.
Step 2
The assortment must be given special importance, because many women prefer products of only certain brands, and if they are not on sale, you will lose some of your customers. Well-known perfume brands must be present in your shop. They buy well, manufacturers spend a lot of money on promotion. By exposing such products to the shop windows, you do not lose anything. But you probably won't be able to have all the famous brands in your shop. This is due to the fact that some perfumes are sold exclusively. Also, some manufacturers have certain requirements for stores offering their products, and your store may not meet them.
Step 3
There is no need to worry about problems with the delivery of foreign brands of perfumes from abroad and their customs clearance. Many companies do not sell products directly, but enter into contracts with distributors. Therefore, you will either be able to purchase perfumery directly in Russia, with all the necessary documents, or you will not be able to do this if the distributor company decides to distribute the goods itself.
Step 4
The placement of products on the shelves and the design of the store is one of the important components of the success of a perfume store. Hire a person responsible for this, preferably with good work experience. In addition, perfume testers should be located in the store.
Step 5
The level of professionalism of the staff has a huge impact on sales in perfume stores. You need to train sellers.
Step 6
Outdoor advertising is one of the most effective advertisements. Also, use gift certificates as an advertisement that friends can give each other for some holiday.
Step 7
To retain customers, it is best to use a discount card with a cumulative system. This is explained by the fact that when choosing from many perfumery stores, the buyer will prefer the one in which he has a discount card. Demand is also stimulated by the fact that the discount increases with an increase in the total purchase amount in the store.
