When there are not enough goods on the market, it is easy for all sellers to trade. In an oversaturated market, competitors are getting cramped. To take your place, you must not only have a good product and service, but also break through the inertia of buyers who are used to working with familiar suppliers.
Instructions
Step 1
Conduct a survey of potential buyers to find out what problems they face when shopping. People are always dissatisfied with something. No matter how hard your competitors try, you will not be able to satisfy the needs of every customer.
On the other hand, customers want to continue to be served by your competitors. They don't trust you because they don't know what to expect from you. Therefore, head-on sales in an oversaturated market turn out badly.
You don't have to hire a marketing agency to conduct a customer survey. You will cope with the task on your own if you do not try to sell something to people. Tell them that you are interested in their opinion because you will sell the same products. People will tell you what they are not happy with about the current sales.
Step 2
Think about how you can solve people's problems with your product and related services. Write an e-book in pdf format about the problems people are worried about when shopping for your products. Just share in the book what you learned in step 1.
People love to read about the challenges they face. It seems to them while reading that the author fully understands them. Trust arises, the author of the book looks like an expert in the eyes of the reader. At the end of the book, place an invitation to buy an item from you. And explain how you will solve customer problems. Promise a discount if someone contacts you within the next 24 hours.
Step 3
Submit the e-book on the site. Reach out to each person you talked to in step 1. Notify about the publication of your book. People will read and some of them will become your buyer.
Step 4
Maintain customer feedback. Check with them if they are happy with everything. If they are willing to give feedback on your services, promise in return for additional services or discounts to compensate for the time.
Step 5
Continue to communicate with customers and offer them other products. Keep track of contacts and sales to monitor the trading process and find weaknesses in it.
Step 6
Promote your free book and drive new potential buyers to your site.
