It is not enough to open a store or shopping boutique. It is also necessary that people enter it willingly and eagerly. And an important role in this is played by the decoration of both the outlet itself and the shop windows. Marketing specialists have even developed a number of recommendations on how to properly decorate your store.
Instructions
Step 1
Before you start decorating a boutique, develop a design project of how your store will look like. First and foremost, it should complement the overall direction of the company. So, for example, if you are going to sell carnival costumes, then you need to design a boutique as close as possible to the era when such clothes were in demand. If you intend to sell goods for children, then, of course, the children's theme should prevail in the room.
Step 2
Pay special attention to the exterior of your boutique. After all, it will draw attention to your store and encourage customers to come in and see what you offer them. In this case, the showcase should be designed so that a potential visitor could understand and evaluate your pricing policy at a glance. So, for example, if you sell expensive designer items, then in no case should you decorate a shop window simply. After all, then you will get the feeling that you are not selling the original, but a high-quality copy. This option is not suitable for many buyers, and they will pass by your store.
Step 3
Don't ignore the right lighting. It is the same both for the showcase and for the hall as a whole. Experts recommend highlighting the active zones with light, where the most important thing for you is concentrated. You can darken the far corners. This will add mystery to your interior and beckon visitors like any mystery.
Step 4
It is equally important to pay attention to the entrance lobby when decorating. After all, it is at the entrance that the buyer can still change his mind, turn around and leave. The entrance should not differ from the general design neither compositionally, nor in colors, nor in style. In some cases, it is in this area that the presence of protection is assumed. And this point should also be provided.
Step 5
The entire sales area must also comply with the overall design concept. The boutique should be designed so that all customer routes are directed to the place where the goods are displayed.
Step 6
They usually lay out the goods in the store in the best place. Moreover, the key places of the layout can be highlighted in a certain way, for example, on special pedestals. Naturally, the main area of the store should be decorated in the same style as the rest of it, but have slight differences - after all, it should stand out. All promotions of the boutique - information about sales, discounts and new arrivals - must also be placed next to this zone.
Step 7
Another point that you shouldn't forget about in a boutique is the area near the ticket office. When registering it, remember that the buyer has already spent the main money, and he only has a small change for pins. Therefore, near the checkout, you need to lay out such goods, which are usually bought on impulse - any decorative details, accessories, etc.
