The legal business is not becoming successful very quickly - all this, first of all, is connected with the fact that there are many lawyers, like law firms, in Moscow. Not all of them provide really high-quality services, but not all clients are ready to give large enough funds to lawyers of the highest level. To promote a law firm, in addition to the usual advertising campaign, you need good references from clients and your own niche, i.e., an area in which your firm is especially successful, and which is not yet represented in many other firms.
Instructions
Step 1
Even before starting a law firm, you should think about potential clients. You will need clients right away, otherwise all the start-up capital can rather quickly "drain" for the maintenance of the office, remuneration of personnel who are practically not busy, and advertising. As a rule, a law firm is opened by lawyers with a fairly long experience. Accordingly, they remain in touch with their former clients, they have a certain status that will help attract new clients. If there are few such connections or if there is no status yet, then perhaps there is no need to rush to open a company.
Step 2
Clients often turn to certain lawyers based on the recommendations of their counterparties. Therefore, it is extremely important, firstly, to have those who are able to recommend you, and secondly, to work on the first projects as efficiently as possible.
Step 3
There are a huge number of different law firms in Moscow. There are those that deal only with the registration and liquidation of legal entities, there are firms that specialize in conducting criminal cases in courts, and there are business support firms. Even before recruiting a team of lawyers, it is important to determine the scope of your future firm. It hardly makes sense to take on everything, it is better to have a certain specialization, to occupy a niche in which only a few firms operate. The choice of a niche may depend on the situation in the legal services market, and on what kind of specialists you can attract, and, of course, on your own desires and experience.
Step 4
When promoting a law firm, do not forget about the advertising campaign. A law firm needs a solid website that will be linked to in legal and business forums. It's good if he is in the top search engines. Legal services can be advertised in front of business centers and courthouses, for example, by distributing leaflets.
Step 5
An important role for a law firm is played by its office. The office of a reputable law firm should be located in the center of Moscow or close to it. The client is unlikely to go to the outskirts, and even more so beyond the Moscow Ring Road, and this is important, since clients often hold meetings with lawyers in their offices. In addition, the legal business is quite conservative, and your office will be the judge of your success.
