There are many ways to attract customers to purchase a banking product or service. The most popular of them are: favorable conditions, loyalty programs and special offers. Not so long ago, financial institutions, like online stores, began to use promotional codes. What it is and what advantage they give is easy to understand using the example of an offer from Sberbank Online.
Marketers and PR specialists have spoiled the modern consumer so much that when shopping, he actively reacts mainly to promotional offers, discounts and gifts for the purchase. Undoubtedly, a smart person will understand that the seller's profit is in one way or another in the special offers, because he will not work at a loss. It can pursue the goal of increasing sales turnover, quickly vacating warehouses, selling unpopular goods, etc. This trend has spread to online sales. Consumers expect online offers to be accompanied by customer benefits. The same applies to the sale of financial services by banking institutions.
What is a Sberbank promo code
Some time ago Sberbank introduced an innovation for Sberbank Online users - promotional codes. Active users of the service immediately became interested in this offer. After all, an experiment at first glance may seem profitable, and even very profitable in the long run.
The essence of using promotional codes from Sberbank is as follows: a banking institution provides a client with a privilege in the form of increased deposit rates or reduced interest on a loan. To get it, it is enough to enter a special word (which is a combination of symbols) in the appropriate field inside the Sberbank Online personal account.
For the Savings Bank, the introduction of the service for activating promotional codes is a good PR move. With the help of distribution and drawing of such promotional codes in quizzes, the credit institution actively attracts new customers from the Internet audience. Loyal customers who have been using the bank's services for a long time are also encouraged to purchase financial products. In addition, this way, customers are more willing to get used to and master the portal or application "Sberbank Online" and at the same time pay attention to other financial products of the bank. In the long term, Sberbank will be able to reduce the costs of maintaining the network of its offline representative offices by transferring the lion's share of customers to the online environment.
How to find a promotional code from Sberbank
Most often, codes are distributed in the official groups of the bank in social networks, for example, VKontakte. You can subscribe to the group and follow the news feed. The introduction of a new type of deposit or the renewal of the credit rate in Sberbank is most often accompanied by a promotional offer of the bank with the distribution of promotional codes. To get the code, you need to answer several questions (similar to a questionnaire): what loan will you use before paycheck, how is it more convenient to handle money - have cash or store it on a card, etc. For example, a promo code can add 0.5% of the annual income on a financial deposit opened with Sberbank Online. The purpose of such tests in social networks conducted by Sberbanks is to identify customer needs and improve the operation of services, introduce new products, refine the functionality of a personal account, etc.
The code may also be offered by a partner organization and an online store. All specials are for a limited time.
How to enter a promo code
The promo code can be used only after authorization with Sberbank Online. Find in the "Deposits" tab a special field for entering the resulting combination of numbers and letters, insert it and press the "OK" button.
Also, the field for entering promotional codes can be found in the "Other" tab under the link "Promo codes". The whole procedure takes less than a minute.
Why does Sberbank need such innovations?
The first and, perhaps, the main reason is the competitors, which force the participants of the credit market to develop new, modern technologies for attracting potential consumers.
Secondly, the bank needs to stir up interest in new products among old loyal and inactive customers.
Thirdly, consumers (especially the youth audience) are more and more passionate about the Internet, and online promotions in the form of a game "answer a question - get a prize" are becoming an ideal way to captivate a potential consumer.
Fourthly, loyalty programs stimulate sales of related financial services, such as opening a deposit, opening a piggy bank, inviting a friend, cashback, etc.
