If you do not take into account the prevailing features of the domestic market, you can judge the quality of service in any bank by the number of customers who use its services. Something brought them all here once. Studying the experience of long-standing successful institutions, you can learn a lot of useful information about how to attract clients to the bank.
Instructions
Step 1
The most popular methods of so-called active attraction.
These include attracting through existing customers who are satisfied with the service at the bank and can recommend it to their friends. They are sent letters about recommendations to their partners and contractors.
Step 2
You can also search for and attract clients to the bank through analysis of information on the media, identifying successful companies that are at the stage of expansion. They usually need new employees, rental space, etc. Such companies can be offered a full range of banking services from cash settlement services to deposits.
Step 3
You can attract clients to the bank by participating in exhibitions, symposia and conferences. As a rule, these events are attended by the top officials of the companies. All of them can be given letters with commercial proposals and offer terms of cooperation.
Step 4
You can attract customers to the bank by enticing customers from other banks. This method is most effective in cases where their old bank is experiencing some problems that may affect the continuation of its work.
Step 5
It does not require large resources, but another way to attract clients to the bank has sufficient efficiency. We are talking about personalized address mailing of letters of cooperation to clients. In this case, a lot depends on the text and appearance of such a letter.
Step 6
Also, one should not miss the opportunity to attract clients to the bank directly by top managers. By virtue of their work, they form broad connections with people who can be put at the service of the banking business.
