Each new client for any commercial enterprise means additional income. But if a firm manages to sell its product or service to an entire company, profits can increase by an order of magnitude. Attracting corporate clients always implies excellent prospects and new development opportunities.
It is necessary
- - presentation materials;
- - premises;
- - the Internet;
- - business press.
Instructions
Step 1
Prepare a base for working with corporate clients. If you are going to provide any services, you must have at least sufficient room to receive visitors at the same time. For example, to organize a business training, you need a spacious room, a sufficient number of chairs, stationery, a whiteboard or a screen.
Step 2
Prepare special presentation materials for corporate clients. If you use inexpensive leaflets to attract the general public, then in this case it is advisable to make more solid booklets, create a presentation on a CD, or shoot a video clip. Your goal is to get the head of the company to make a decision about the need to work with you. Since in this case we are talking about significant corporate costs, your proposal must be convincing enough.
Step 3
Do not limit yourself to the usual mailing of promotional products or emails. Prepare a business proposal on letterhead. Attach the required promotional materials to it. At the same time, try not to overload the attention of the addressee: your message should be clear, concise and convincing.
Step 4
If a potential client is interested in your offer, be sure to go to a personal meeting. Tell us about the benefits of corporate service, offer a system of discounts. Be sure to provide existing examples when corporate services on your part helped to improve the level or efficiency of the client company.
