To be in the first place in search results, it is important to optimize your site. Another way to get to the top is to have enough "link mass", that is, hyperlinks posted on third-party resources that link to your site. Both of these methods together make it most likely to attract potential audiences for content queries.
Instructions
Step 1
Optimize your site. Make a semantic core that includes all the most interesting search queries for which you want to come out on top in the search results. Analyze to what extent the texts posted on your site are relevant to them. Basically, there should be at least three mentions per page, not counting the title. This amount is considered optimal. Also try to include synonyms and various derivatives of keywords in the texts. In order, they must be contained in headings and subheadings, highlighted in a different color, size or style of writing. It makes sense to include keywords or their synonyms in photo captions, and it is better to name images using “keys”, albeit typed in Latin.
Step 2
Use cross-linked internal hyperlinks to promote your site to the top of the search results. As a rule, robots index the site much better. Another important aspect is to place files specially designed for robots in the root folder of the resource. For example, sitemap.
Step 3
Share external hyperlinks with related resources. The more on the page where the hyperlink is placed, there are similar expressions mentioned, the more "weight" is attributed to it by search robots. If you find it difficult to find similar sites for barter advertising, purchase links for money. For this, there are a large number of special link exchanges. In some of them, you can once set certain requirements and the system itself will acquire links. On other resources, everything must be re-entered each time.
Step 4
When doing this kind of promotion, it is important to take into account the rating of the donor site: its TIC and PR. Also pay attention to the origin of the bulk of the textual material published on the resource. Robots welcome copyright, in some cases - rewriting, but for a long time they have a negative attitude towards synonymization and scanned materials. The number of external links on the page where the link leading to your site is located is also important.
