An online store is a site with a large number of pages containing descriptions, photographs, price and product characteristics. Another attribute of a high-quality online store is a shopping cart. The site is supplemented with informational pages: "Contacts", "About the store", "Delivery and payment", "Frequently asked questions", etc.
Instructions
Step 1
Decide on the assortment, find a supplier. Calculate at once how many goods offered will be offered. Keep in mind that if there are few of them, then the choice for buyers will be small. And if too much, updating prices and information will take you longer. Therefore, the optimal quantity will be 5-8 thousand goods. Finding a supplier is easy enough, you need to know the manufacturer or brand. Contact a representative and state your position. If a representative does not work directly with dealers, he will tell you who to contact. Usually these are large importing companies with whom he cooperates.
Step 2
Choose a domain and name. Ideally, the name of the store should reflect the theme of the site. For perfumery, parfums.ru or parfumshop.com works well. Also remember about domain zones, check if the domain is busy for all main domain zones such as ru, net, com, com.ua, biz. An Internet store is better done on commercial hosting and on a separate domain, it is much more convenient in the future and looks more solid than on free sites.
Step 3
FTP access and hosting. You should not save on hosting, especially since it is not expensive. For an average store, there will be enough space in 1Gb. The cost of high-quality commercial hosting is in the range of $ 30-50 per year, choose the cheapest plan. If it is not enough, you can change it at any time.
Step 4
Select a site engine. Free engines are quite suitable for an online store: Magento, OpenCart, PrestaShop. If you are not satisfied with the free ones, there are paid ones SunShop, CS-Carts, ShopCms, WebAsyst Shop-Script, Bitrix. They are largely similar in terms of convenience and purpose, but differ in the number of free modules, ready-made designs, technical support, and technical documentation. But you still cannot do without modifications, for your tasks there is no 100% ready-made solution.
Step 5
Fill the site with content (content). Content includes articles, photos, and product descriptions. The procedure is quite time-consuming, so it is better to seek help from a remote worker (freelancer). A freelance search marketplace is fairly easy to find on the Internet.
Step 6
Design and usability. To begin with, you can take a ready-made free design, and order an exclusive one from the first proceeds. The developers have already taken into account usability in good scripts, but if you think that it is not enough, order revision from freelancers.
Step 7
Promotion and promotion. This stage is the most important and costly. If you do not understand anything about this, then it is better to turn to seo-specialists. You give the online store in his hands or follow his recommendations. It is better not to contact a seo-studio, as although they do it faster, they are more expensive and crooked. For SEO companies, you are just another customer, so they do everything quickly. A lot of text on the home page or links to other sites are their distinguishing features.
Step 8
Payment and delivery options. Think over and be sure to place on the site possible delivery options and payment methods. Also indicate to which countries and cities you are selling.
