Advertising brochure is one of the simplest ways to present to the consumer the appearance and characteristics of the advertised product line. But for the brochure to be as attractive and motivating as possible, it must be properly designed.
Instructions
Step 1
Each marketing brochure has three main parts. This is a visual series, contact information of the company and an information block. Considering the design of the brochure, we pay attention to the company logo, its contact and text information, and graphic materials.
Step 2
About the design of booklets. If the design of the booklet does not appeal to the person holding it, then such a booklet is first sent to the trash can or to the garbage chute. Experts on this issue have conducted research, and have come to the conclusion that advertising printing should be pleasant in design and to the touch, contain information that can interest a person. All together they make up the design of the booklet.
Step 3
About color solutions. Despite the prevalence of the full-color method, there are other printing methods that are no less effective. Let's say your company has its own style, optimally matched to your products. In this case, a good solution to the problem of choosing a printing method would be duplex printing in the colors of your corporate identity (2 + 2). In such a situation, you need to use colors on a scale called Panton. This technology is an excellent choice for printing advertising brochures containing text, logo and some information presented in the form of graphs and tables.
Step 4
You can use the duotone printing method. This is a two-color printing process. Usually it is black and colored. If the products need to be displayed in the form of photographs, two-sided printing in full color (4 + 4) will be appropriate here. But, in any case, before deciding on the colors, consult a good designer who will tell you the right way to solve the problem of choosing a design and color scheme.
Step 5
And the last thing is the circulation. The larger the circulation, the less the cost of one booklet. Better to order a few more copies than initially required. If the print runs are sold out quickly, you will have to spend money on additional printing, which is not so cheap. Also note that large runs are usually offset printing on high quality printing presses. But the little ones print on what happens. Accordingly, if your booklet has a small circulation on nondescript paper and with lame quality, it is unlikely to interest a potential buyer. What do we get? The choice of edition is no less important than the choice of colors and advertising texts.
