Many companies consider telephone sales to be one of the most effective sales methods. When selling by phone, the operator manages to establish feedback with the client, in a fairly short time to inform him about the product or service and sell it. But for phone sales to be effective, you need to know certain rules for communicating with customers about a product or service.
Instructions
Step 1
Typically, telephone sales are divided into two types: sales of goods and services to businesses (B2B) and sales of goods or services directly to individual customers (B2C). B2B phone sales are generally more complex than B2C phone sales. A call to a company is first a kind of mailing, informing the client about the availability of a certain product and its usefulness for the company. It aims to enter into negotiations with a client, since it is unlikely that an accountant or another person potentially interested in your product in the company will immediately decide to purchase this product for the company.
Step 2
It's no secret that many companies dislike those who try to sell them something over the phone and instruct secretaries not to talk to operators. How to get to an accountant or even more so to the general director of a company? There are several ways to remember here:
1. you do not need to clearly say that you are selling this or that is responsible for such decisions and ask to connect with him. Again, don't start talking about your product right away.
In the future, when negotiating with the decision maker, your goal is to tell about the product and make an appointment. It is important to remember that the person you are talking to is probably very busy and not in the mood to talk to you, so you need to express your thoughts clearly and concisely.
Step 3
Selling by phone B2C aims to quickly sell a product or service in a single call. The operator should not only inform the client about the product, but also in a short time try to prove to him that this particular product is needed by this particular client. The call should ideally be followed by a meeting with the client and the sale of the product to him. It is very important to be able to use non-standard approaches to clients and quickly find out information about them, which will help persuade the client to buy a product. For example, an operator who wants to sell a rather expensive vacuum cleaner, hearing children's voices on the other end of the tube, should take advantage of the fact that the client has children and emphasize that the vacuum cleaner cleans carpets so well that children can play on it - in unlike other vacuum cleaners.
Step 4
It is important to choose the right time for your call. It is best to call in the company in the morning and in the afternoon, since this is the time when both secretaries and managers feel most relaxed. It is wiser to call apartments in the afternoon or in the evening after dinner, but not too late.
