Most modern people can no longer imagine life without a telephone. First of all, this applies to those who are engaged in the trade business, because telephone sales are one of the main ways to attract and retain a client, allow you to get to know him and get his opinion. However, making sales by phone is not as easy as it might seem at first. In order for telephone sales to bring maximum benefit and effect, several rules must be followed.
Instructions
Step 1
Before starting the conversation, determine the purpose of the conversation and make a preliminary plan. Study the proposed product thoroughly in order to be ready to answer questions or objections that the interlocutor may have. Prepare answers to likely questions ahead of time. Tune in not to boil over and not get excited when answering, avoid phrases “Well, you don’t understand!”, “You are completely wrong!”, “It is impossible to talk to you calmly”, etc.
Step 2
To set up a conversation with confidence, keep a smile in your voice and be extremely polite. Your positive communication will be passed on to the client as well.
Step 3
Avoid common phrases that cause psychological stress ("You are bothered by the company …", "We decided to call you because …"). It is better to name yourself and the company you represent immediately after greeting.
Step 4
Find out if the client can give you time now, or if it will be more convenient for him to call you back. Such delicacy will surely please your interlocutor.
Step 5
Call the person “on the other end of the line” by their first name. The more often you do this, the sooner he will begin to trust you. This is human psychology.
Step 6
Show the other person that you are ready to listen. Leave about 80% of the conversation to the client. Don't interrupt him, let him speak. If he is aggressive, try to calm him down in a soft voice. If it doesn't work, apologize and say you will call back later.
Step 7
Ask your interlocutor the questions necessary to keep you in control of the conversation, do not be afraid to be persistent.
Step 8
Regardless of how the client reacted to the conversation, be sure to end the conversation with a positive attitude.
Step 9
Record the result of the conversation, this will help you to "correct mistakes" and improve the quality and efficiency of the next conversation.
Step 10
Don't follow a pattern. Try different ways to start a conversation, offer a service or product, etc. Experiment with anything that you think will make your sales more effective.
