If you decide to sell a service over the phone, you need to know how to do it correctly in order to achieve the desired result. Set a specific goal, communicate with the client in a lively and easy way.
Instructions
Step 1
Set a clear goal for your project, even before the call itself. Find out what is the best prospect for your service? Clearly outline what you expect to receive after the call, what its result. Determine how you will measure your success, failure.
Step 2
Choose your audience as carefully as possible. After all, some services are very specialized, they are used only by a narrow segment of the market. The rest are good enough for almost all potential customers. If your service is of a specialized type and you know what your audience is. Then the question of how to sell the service over the phone is quite simply resolved. But if your service is in demand and has a huge audience, you need to determine which customer's attention you want to achieve during this telephone program.
Step 3
The next step is to set intermediate goals. "I want as many clients as possible" is not a sufficient goal. Before creating a call script, write a phrase like: "I want the client to take such actions as a result of this call." Once you've written the script, go back to your intermediate goals and consider whether the script will provide the desired answer.
Step 4
Before writing part of the phone script, clearly articulate your call to action. Reread the intermediate goals. State what you expect after the call. Know that your call to action before the end of the ad must tell the customer exactly what they need to do.
Step 5
Write an introductory part for the call. It has a very close relationship to your call to action. Your introductory part significantly increases the interest of customers directly by what you offer to use.
Step 6
Describe in detail the main part of the phone call scenario. The first part makes the client take their time and listen to your message to the end. The second part of the script encourages them to take action. Please note that the middle of the call is actually - there is a filling and a secret of how to sell a service over the phone. The main body should strengthen and fill your call with enough detail and make your call to action more engaging.
Step 7
Write your phone conversation to a specific person, not an exact copy of the advertisement. This is the best way to write a message - a conversation between two people.
Step 8
Concentrate on the essentials. You should not immediately describe all the benefits of your service. The correct actions and ways to sell a service over the phone are to tell only about the details that will ensure the achievement of the desired goals. Be aware that talking too much can scare off some customers.
