You've created a great consumer service or irreplaceable product. Of course, sales are the measure of your success. Are sales of goods different from sales of services or are there uniform schemes?
Instructions
Step 1
Product If we need a particular product, we have a pretty clear idea of it. Its shape, texture and color, size, style and design. We can measure the space for a product from the "furniture" category or try a face cream, thanks to a sample in a magazine, to evaluate its properties. We can go to the tasting promo-stand in the store and taste the advertised food product to see for ourselves its taste and quality. In short, the main property of goods is their tangibility, the ability to try on and evaluate a product before purchasing it. The concentration of the buyer's fear of an unsuccessful purchase is not great and can be easily removed, it is enough just to offer to try on or try your product.
Step 2
Service Selling a service is a little more difficult than a product, but that makes it more interesting. By purchasing a service, we kind of acquire a promise that those whom we trust will complete the assigned task on time and with high quality. It is difficult to trust strangers, and even pay for their promises. The main property of a service, as opposed to a product, is its intangibility, not the ability to accurately assess the quality before purchasing. The customer's fear of a failed purchase is high, but it can also be overcome, or at least reduced. This is exactly what your sales efforts should be directed towards.
Step 3
How to Sell In order to sell a product, you need to convince potential buyers of its quality. You can hang a variety of clothing sizes for everyone to try on or arrange to fit on site. Conduct a tasting of cosmetics, you should arrange a "Day of Beauty" and make up with your cosmetics for everyone, so that they are convinced of the quality of your products.
When selling a service, the most important thing to focus on is to make the service as tangible as possible. Offer a free test drive or do a small trial task. Record a video of how your service solved similar problems for another client. Invite a potential buyer "behind the scenes", show in detail and tell what you are doing in order to efficiently and on time to cope with the task at hand, what materials and equipment you use.
Step 4
Additional value and additional services Additional value of a product can be the prestige of its brand or the packaging of the product, suitable for secondary use. For example, a beautiful iron candy box that can be used as a jewelry box. When selling a service, an additional value is a guarantee or post-warranty service, the provision of additional services, which gives the client even greater comfort.
