In trade, there are situations in which it is necessary to sell the leftover goods for a limited period of time, sell as quickly as possible, because after a certain time it will lose its relevance. This can apply to both seasonal items such as fashionable clothing and food items that have a limited shelf life. To do this, you need to follow a series of simple steps.
Instructions
Step 1
Determine the limit to which you can reduce the price of the product. In supermarkets, one can often observe a picture of large discounts for certain groups of goods, both when buying individually and when buying in large quantities. This is called consumer orientation. You need to use discounts to guide the consumer that only now, at the time of the promotion, he can buy these goods at a reduced cost.
Step 2
Make your ad as visible as possible. Highlight these products, display them at eye level, in the front rows, at the entrance to the store. Instruct all consultants to recommend exactly those products that are currently being promoted, motivate them with bonuses and additional bonuses for selling a certain amount of goods.
Step 3
Run an advertising campaign that will highlight the fact of discounts in your store. Place special emphasis on the seasonality of the offer and that the quantity of goods is limited. Advertise discounts on radio and with flyer promoters. Try to inform people about this action as much as possible.
