The opening of a concert agency is unlikely to be within the reach of a person who is far from the world of the music business and the media. Therefore, business calculations alone will not be enough here, although such an agency, with its competent organization, can bring tangible profits.
Instructions
Step 1
Choose which musical direction may interest not only you, but above all the potential audience in your city. Economic factors can also affect the success of your enterprise: no one will pay a lot of money for a ticket if enterprises in your region do not pay salaries for six months, because entertainment is not the main item of expenses for Russian citizens.
Step 2
Since any self-respecting performer, group, symphony orchestra and even a folk choir already have their own agents, you will have to contact them. Finding contacts is easy: just go to the official website of the artists whose performance you want to organize.
Step 3
Call the agents, introduce yourself and find out how the artist's upcoming touring schedule will be planned, and if there is an opportunity to include your city on this list. And only then start talking about the possible amount of the fee, which, by and large, will be the main part of your expenses for organizing the concert.
Step 4
If the preliminary negotiations went off with a bang, prepare a contract and fax it for signing. Please note: agents often require an advance payment to prove the seriousness of your intentions. You can agree to this condition, however, you should transfer money to the specified account not earlier than you receive the signed contract and check the autograph for authenticity.
Step 5
Rent, depending on the rider of the performers, a club, concert hall or stadium, coordinating all issues not only with the owners of the site, but also with the city administration. Organize the stage according to the technical rider, for which you rent the equipment necessary for the concert. Don't forget about security.
Step 6
Take care of advertising for the future concert and informational support. Find sponsors for your event. Order outdoor advertising (posters, banners). Arrange ticket sales. Some producers arrange a dinner with the stars after the concert in order to generate additional income, distributing invitations (of course, not for free) among the local elite. Decide if you can make money from this too.
Step 7
Book hotel rooms and plane or train tickets for the performers and their accompanying persons. Make sure that everything specified in the household rider is delivered to the room and dressing rooms on time.
Step 8
After the first concert, arranged thanks to your efforts, is left behind, think about whether you have enough material opportunities and mental strength to continue doing this. If you think that everything will work out for you, register a legal entity with the tax service and continue your work as a concert agency.
