Over the past ten years, large Russian cities have changed their appearance almost beyond recognition. There are fewer and fewer private sectors inside the urban space - high-rise buildings appear in their place. The outskirts of the sleeping areas are growing with new buildings. People are moving into new homes and they need a variety of services. Perhaps just yours.
Trade
Many people prefer to buy everything they need at once for a week in hypermarkets. But for the sake of a loaf of fresh bread and a carton of milk, rarely does anyone go to Auchan. Therefore, mini-shops of the “near home” format are always needed.
Of course, it is difficult to compete with large retail chains. But you can find what to oppose them. For example:
- round-the-clock operation;
- location. Close to a public transport stop is the safest option;
- the quality of a popular product. For example, offer only fresh bread;
- focus not on the breadth of the assortment, but on the demand for the name;
- find and offer an exclusive product for your neighborhood.
In addition to grocery stores, in the sleeping areas "take root" well:
- pet stores. Pets, like people, need to be fed constantly. And to look after them - too;
- shops of goods for handicrafts and fabrics. These products are needed by enthusiastic housewives and maternity wives, of whom there are many in growing neighborhoods. Such a business is often complemented by a tailor shop;
- flower shops.
But selling clothes or shoes is not the best idea for a small business today. People prefer to buy branded clothing from fashion malls or online stores. For the same reason, small sellers of cosmetics and perfumery and household appliances do not always do business.
However, some of them manage to compete. But for this it is important to find something new that is not yet in your area.
Service and maintenance
If trade is increasingly concentrated in the hands of big business, then service and maintenance contains many niches for small entrepreneurs. So, if you have skillful hands, you can open your workshop. In particular, people need:
- repair of household appliances, electrical appliances;
- repair of shoes, bags, umbrellas;
- key making, knife sharpening.
In addition, apartment renovation services are needed in growing areas. If it is not possible to assemble a team for capital work, then take on cosmetic repairs. Another topic is moving assistance, including moving and moving things, and assembling furniture.
beauty and health
In this area, aspiring entrepreneurs also have a lot to do. So, people cannot go anywhere without hairdressing salons. And we need, first of all, economy class establishments. If for the sake of style, non-poor citizens are ready to travel to prestigious salons even to the other end of the city, then the bulk of residents require ordinary hairdressing salons not far from their homes.
Even better, hairdressing services are complemented by manicure, massage and other body treatments. Then the institution should be called a beauty salon. You can also sell cosmetics here.
You don't have to be an experienced professional to start working in the field of beauty. The profession of a hairdresser, nail specialist or massager can be mastered on courses in a few months, after which you can start working. If it works out, then in the long term you will raise your level and be able to open a more prestigious salon.
As for private medicine, this is the sphere of professionals. But if you are a dentist or other in-demand specialist, then opening your own practice in a developing area is a great option.
Educational services
There are many young families in the developing urban area. Accordingly, they need help in the development of their children. Depending on your knowledge and experience, you can open:
- school of foreign languages;
- private kindergarten;
- an early development studio using one of the most popular techniques;
- creative studio: art, music, choreography, etc.;
- a studio for teaching children programming, robotics.
It is best to combine several directions. For example, kindergarten and early development studio, computers and foreign. This will increase demand.
In addition, you can teach something to adults. People will be interested in the English language, creative workshops, training in computer programs.
Catering and leisure
Finally, any growing neighborhood needs places where people go out to rest. People can be offered:
- family cafes and restaurants that can accommodate people of all ages;
- a time-cafe where people come to chat, read and play. Today it is a popular format for youth recreation;
- game studios, quests for children and adults;
- children's theater: organizing mini-performances for toddlers. At the same time, you can also earn money on holding children's parties, birthdays;
- bars and small restaurants catering to adults.
Whatever you do, it is important to be able to stand out from the competition. Look for what it will be: price, special attitude towards customers, unique product or excellent quality. Also, don't forget about advertising.
And one more thing: in many areas of activity, you can become a franchisee by concluding an agreement with any well-known network. In this case, you will have to share the profit. But on the other hand, you will immediately have a well-promoted brand, as well as ready-made methods of doing business and promoting in the market.
