A business card of a company is a kind of mini-presentation that largely influences the attitude of clients and potential partners to the company. Errors in text, poorly chosen design, unreadable font, cheap printing - all of this can lead people to think that they are dealing with an enterprise that is not to be trusted.
What should be a good business card for a company
It should be noted that all business cards of companies are divided into two types: informational, i.e. containing basic information about the company, and individual, made for each employee, but kept in the same style. It is recommended to make both types of cards.
It is important that the business card is memorable. Plain black text on a white background is a bad option, because when looking through dozens of cards from competing companies, a person should pay attention to yours. This will be facilitated by a stylish, carefully thought out, original design. There is no need to skimp on the services of a specialist or on the quality of printing: an emphatically cheap business card evokes unpleasant associations and does not in any way help to improve the opinion of the company.
Pay special attention to the text that will be printed on the business card. If we are talking about a company, the name alone is not enough: you need to indicate the website address, phone number, type of activity and other important information. If you are preparing template business cards for employees, indicate the position, contact phone number, corporate email. Information should be easily accessible: low-contrast characters that blend into the background, and poorly readable fonts are excluded.
Finally, the business card of the company should be of standard sizes. It is not uncommon for people who use many different cards to create a separate album for them, and if your business card does not fit in a pocket, it is likely that it will simply be thrown away.
Important details
Remember that the picture is perceived more easily and faster than the text, and often it is on it that the gaze stops. If your logo is difficult to call recognizable and it does not reflect the scope of the company, choose a suitable image and add it to the card. By the way, to make your business card more original, you can choose not a picture, but an unusual texture or material. For example, a wood-grain card is suitable for a woodworking company.
In the process of making a business card, you can include a testing stage. Make a test set of cards and hand them out to people who can objectively evaluate the design and express their opinions openly. If the majority of the business card did not like it, it is better to choose a different design, because your task is not to find a solution that will please the head of the company, but to choose an effective design option that can attract customers and partners.
