How To Sell An Insurance Product

Table of contents:

How To Sell An Insurance Product
How To Sell An Insurance Product

Video: How To Sell An Insurance Product

Video: How To Sell An Insurance Product
Video: 3 Simple Steps To Close An Insurance Sale! 2024, December
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An insurance product is a variety of insurance offers from insurance companies. In rare cases, a person himself turns to an insurance company to insure himself or his property. This is why there are many insurance agents who sell these products.

How to sell an insurance product
How to sell an insurance product

Instructions

Step 1

Meet the client. Enter into his trust. Tell us about the insurance company, its history, its education and years of work. When doing this, speak confidently and convincingly.

Step 2

Identify the client's need. To do this, use open-ended questions: ask the client if the client has children, would he like to protect the life of his child (insure him against accidents) for the future. After all, any insurance product is a guarantee against various unforeseen situations.

Step 3

Explain the benefits of the insurance product you want to sell. For example, if a client wants to insure an apartment, then describe all the insurance risks that may occur (fire, flooding, natural disasters, damage to property by third parties, falling aircraft). Draw the client's attention to payments in the event of an insured event. At the same time, in no case say this: "Imagine, if your apartment burns down, you will receive such compensation." In this case, it is better to say: "In the event of an insured event, the insured client will be able to receive a payment that will help him return his home to its original condition."

Step 4

Make comparisons. Describe all the positive aspects of your insurance company compared to others. Show the client the contract that is being signed between the insurance company and the client. Be completely open to the client. Tell us about any exceptions that will not be paid as they will not be an insured event.

Step 5

Close the deal. Tell the client how long such an insurance product will stand and for how long it can be purchased. Offer the client to sign a contract. At the same time, do not put pressure on the client. Just ask him how he feels about this insurance service and he would not want to protect himself or his property for a certain period of time.

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