The success of the club business is ensured by the original concept of the establishment, the attracted target audience, popular music and the location of the club. Significant investments are required to open a club, therefore, when planning such a business project, really assess your strength and financial capabilities. In addition, it should be borne in mind that the profitability of club establishments does not depend on the volume of investments, therefore, when organizing a club, follow certain rules.
It is necessary
- - business plan;
- - premises;
- - a package of permits;
- - advertising.
Instructions
Step 1
Start developing a business project for organizing a nightclub by choosing a suitable room. Analyze the composition of your prospective customers. A trendy youth club should be located in the center of the city, and on the outskirts there are usually more democratic establishments that are visited by residents of the area. In any case, choose a place that would be convenient to get to by public transport and the metro.
Step 2
Exclude the first floors of residential buildings from the selected premises. It is better to choose a free-standing non-residential premises, ideally away from the sleeping area.
Step 3
The premises for organizing a nightclub should be a large area for the location of the ballroom and have high ceilings for hanging lighting and sound equipment. Take a closer look at the buildings of the former houses of culture, the workshops of non-working factories, and inactive cinema halls, if there are any in your region.
Step 4
Before carrying out construction and finishing work, draw up a competent project with a certain conceptual idea. Choose the theme of the club, depending on the audience and musical accompaniment, and design it "by theme". Clubs can be focused on jazz music, Latin American, youth pop culture, elite audience, "golden" youth, etc. To develop a concept, it is better to conclude an agreement with professionals: art managers, promoters.
Step 5
To open a nightclub, prepare a package of permits. At the initial stage, this is an agreed project for the construction or re-equipment of the premises for a nightclub, which was approved by the chief architect and the city's authorities. After the completion of construction - the act of the state commission on the acceptance and commissioning of the club building. After the sanitary and epidemiological conclusions, a permit is issued by Rospotrebnadzor to place a nightclub on a specific area.
Step 6
Organize an advertising campaign for your establishment. Depending on the audience, you can conduct it in institutes, places of "congestion" of young people, advertise on a local radio station, order banners and a shining advertising sign.
