There are more and more companies offering taxi services. How to draw attention to yours? One of the safe options is to choose a catchy and memorable name for it.
Instructions
Step 1
A good name is one great (and very inexpensive) way to advertise a product or service, and taxis are no exception. Previously, very little attention was paid to names, as a rule, the founder of the company just wanted to name it, "so that there was a name." This is not quite the case now. To name something means to make it unique, to attract attention, to evoke positive associations.
Step 2
Let's think: what is important for a person ordering a taxi? Efficiency, punctuality (despite traffic jams), low price and a comfortable car. The price is debatable, but for most people, the low cost of a taxi ride matters. The task of the one who wants to call a taxi is to try to reflect these factors in the name, or at least one of them. Of course, you shouldn't be too straightforward - call your company "Speed" or "Cheap Taxi". Nevertheless, it is with these concepts that the name should be associated.
Step 3
It often happens that a person uses the services of the same taxi. A good name will help you attract as many of these loyal customers as possible. Make sure the title is short, as short titles are easier to remember. A good option is to use humor, put positive emotions, joy in the name. For example, it is not necessary to call a taxi "Motor", although this is not a bad option either. An excellent title would be "Eh, I'll pump it!"
Step 4
Before coming up with a name for your company, check the search engines for what your competitors are called. Then you will not only not "steal" someone else's name inadvertently, but also analyze their choice. It is quite noticeable that companies with unfortunate names rarely find themselves in the top tens of Yandex or Google for the request "taxi".
Step 5
Before deciding on a name, discuss it with your colleagues or loved ones. Did they like your name? Would they call a company with that name? It is important to "test" your choice on real people, preferably from your target audience.
Step 6
Those who do not have enough imagination to name a taxi should turn to professional namers - this is the name of specialists who develop names for companies, products and services. Neimer can be found in an advertising agency or on the Internet, since many of them work remotely. The cost of freelance services starts from 5,000 rubles per name, an advertising agency will require more, but will be able to offer you to develop a logo in addition to the name. In any case, your name is part of the image, advertising. Therefore, a good name developed by experts will work for you in the future.
