Every site owner strives to increase its traffic. To increase the number of visitors, you need to track the parameters of site traffic, which will help you understand the preferences of visitors and improve the resource in accordance with them. A special Internet counter will help you to find out the daily volume of traffic, search phrases that bring visitors, links on third-party sites and the number of people who came to them, the geographic location of web page visitors, the points of entry to and exit from the site, and the sex and age structure of the resource's readers.
It is necessary
own site
Instructions
Step 1
To install a counter on a site, select a resource that will provide an Internet counter for traffic accounting. Then register in the selected system, activating the account, if necessary, by clicking on the link sent by e-mail.
Step 2
If you do not want the site statistics to be available to every user, then protect it with a password. This way you can be sure that information about your traffic will not be available to competitors.
Step 3
In the Internet statistics accounting system, select the size and color of the counter convenient for your site. Copy the suggested code to your site so that the counter appears on every page and does not interfere with visitors.
Step 4
After installing the counter, wait 24-48 hours for the counter to record as many traffic parameters as possible. This will help to track its parameters in more detail.
Step 5
Log in to the attendance system, the counter that is installed on your website. See what the traffic of your resource is. If enough time has passed since the installation of the counter, then you can judge the trends in attendance not only by hours, but also by days of the week or calendar months. The increase in the number of visitors indicates that the direction you have chosen in promoting and filling your resource is correct.
Step 6
If the site traffic starts to decrease day by day, then you should think about changes on the site and in the system of its promotion. To choose the right path, analyze the entry and exit points, search phrases, the amount of time the average visitor spent on the site. Consider if the site can provide the visitor with the information they are looking for. If necessary, add new information to the site or change the old one.
Step 7
See if the sources from which visitors come are consistent with the topic of your resource. If the topics of your site and third-party sites are different, then use only sites with similar topics to attract new visitors. Visitors from such resources will spend more time on your web pages, since the information they contain will be of interest to them. And those who find the site interesting will return to it more than once.
Step 8
Analyze the regions from which visitors come to the site and compare them with those that your resource is targeting. If the regions are different, then reconsider your advertising campaign: when using a search engine resource for advertising, set the region for displaying ads, and when serving ads through websites, remove links from resources focused on regions you do not need.
Step 9
Also track the gender and age picture of visitors and the compliance of the material on the site with such demographic parameters, display resolutions and the appearance of web pages at this resolution, visitors' browsers and the adequacy of their display of material on the site. Taking into account all the parameters when tracking traffic will help improve the site and increase its traffic.
