For many entrepreneurs, the problem of store traffic is very urgent. This is especially true for those who have opened recently and have not yet managed to earn a good name for themselves. There are many ways to attract buyers to a retail outlet, including low-budget ones.
Instructions
Step 1
Print as many business cards as possible. This is an inexpensive but informative option. But keep in mind that the execution must be of good quality and tasteful. Indicate in them the contact numbers, address and name of the store. Come up with an advertising slogan, which also print on your business card under the title. Distribute business cards among your acquaintances, ask non-competing stores to give cards to their customers.
Step 2
Make flyers, or flyers, as they are called. They can be distributed in public places. Statistics show that the estimated cost will be 150-200 flyers per hour. The leaflet should contain brief information about the store, the reasons to visit your store, address, phone numbers and directions. Offer flyer holders a five or ten percent discount on any item. If the store is located in a residential area, then place leaflets in the entrances.
Step 3
Order inscriptions on the asphalt. Any advertising agency offers this service. Firstly, it is inexpensive, and secondly, it is quite effective. The effectiveness is that many people will unwillingly look at your advertising slogan. And the influx of visitors will depend on its attractiveness.
Step 4
Create a business card site on the Internet. You can start with free and budget shared platforms. But if you have a store with products in the price category above average, then the site must be executed at a fairly good level. Please note that it should be as informative as possible. It should contain not only your contact information, but also photos of the offered products, possible discounts and a description of a particular product. Take care of website promotion in search engines.
Step 5
Re-design the showcase. Everything new attracts. If you sell clothes, then the display window should be mannequins dressed in the most beautiful dresses and costumes. Decorate the grocery store window with mouth-watering food images or beautiful fake food.
Step 6
Make your store convenient and customer-friendly. Set up a small sofa where the husband can wait for his wife. Make a children's corner with a cartoon screen. Think about what you would like to see in your store as a customer.
