Retailer store owners have recently faced the challenge of serious competition. The methods used earlier to stay afloat do not help: the assortment is almost the same everywhere, all retail chains are trying to stimulate sales through sales and loyalty programs. The focus of competition has shifted and we need to act differently.
Instructions
Step 1
All traditional methods, such as providing additional services, expanding the range, price competition, are rational methods of influencing the end consumer, while today's buyer is guided by more unconscious irrational motives. A retailer can have a direct influence on the choice in its favor on a subconscious level using the following techniques:
Step 2
Floor design. This is a method of placing a certain type of equipment in specific areas of the room. Even properly installed lighting equipment can increase sales growth by 20%;
Step 3
Correct direction of the flow of customers in the store; hanging navigation signs that will help you easily figure out where which rack is located - placing advertisements inside the store.
Step 4
Placement of advertisements inside the store.
Step 5
Calculation of the optimal way to move goods when reloading in the hall. It should have minimal impact on the path of movement of visitors.
Step 6
Organization of places for additional display and areas for promotions.
Step 7
These factors, indirectly, but effectively influencing the choice of the buyer, must be professionally analyzed, taken into account and implemented when carrying out specific measures, which should be aimed at increasing the convenience of shopping, increasing the time spent by each particular buyer in the sales area and the frequency of visits. The longer the customer is in the hall, the larger his check.
Step 8
So, it is obvious that in order to increase turnover, it is important not only to attract a customer to your store, but also to tie him up, making this connection not so much rational as emotional. Investments aimed at holding such events pay off very quickly by increasing the average buyer's check.
