The number of stores is increasing every day. This means that competition is also growing. In order not to give up their positions, store owners are forced to constantly look for new ways to attract customers, so that the turnover does not decrease, but only grows.
Instructions
Step 1
With a good organization of the process, with the correct selection of qualified personnel, with the use of well-thought-out techniques in your work, you can increase sales in the store, thereby developing your business.
Step 2
Whatever you plan to do, write it down on paper. As a draft, you can make such a scheme, it is suitable not only for this purpose, but also for almost any. In the center, write: "How to increase sales in the store?" Now draw from the questions arrows, under which you will write the options. Check with salespeople as well, as they work directly with customers every day and know their questions, which can be the basis for an idea of increasing turnover.
Step 3
The way to increase sales in a store is, first of all, the level of service. Potential buyers see how the store is decorated, how the sellers are dressed, they also pay attention to their speech and demeanor. Therefore, take seriously the selection of personnel, as well as the appearance of the retail space. Follow one style, ask designers for help. The buyer will always want to return to a place where it is clean, beautiful, things are neatly laid out, and the sellers are friendly.
Step 4
One of the options for increasing sales can be the use of discount cards. The card can, for example, be presented to each customer on the opening day, on the store's birthday. Or give cards to regular customers. One percent of the discount can be made for the whole product or different discounts for different groups of products. Start giving discount cards with a small discount, and with an increase in the amount of purchases, increase the percentage of discounts. This method will encourage potential buyers to shop at your store.
Step 5
The next trick is a discount on the second item in the check. Here you can use the following move: when buying, for example, shoes, a handbag - at half price. Or this - two goods for the price of one. For example, two pairs of winter boots for the price of one. Use such examples, as well as sales, for seasonal items to free up resources for purchasing a new collection.
Step 6
The gift reception is also effective. For example, when buying a skirt - a belt as a gift. Actively use such slogans in the local press, if possible, on television, make signs for the store.
Step 7
Use birthday greetings for the client as well. When making a purchase, invite him to fill out a questionnaire, which will indicate the date of birth, phone number, address. Congratulate via SMS or send the client a gift certificate, even for a small amount. The buyer will be very pleased to receive congratulations, and he will come to your store, knowing that you love your customers.
Step 8
Also, pay attention to where potential buyers can park their car. Often, customers, not seeing a place where they can leave their car, drive past the store.
Step 9
Apply methods of increasing turnover constantly. You can alternate them: the first month two doses, the second - the next two. Potential buyers will know that you always have interesting discounts, promotions, offers. Remember to add new tricks to your schema.
