Buying a product is a process that obeys psychological stereotypes of customer behavior. Some shoppers buy spontaneously based on a sudden impulse, others after carefully checking the product information. There are certain patterns in shopper behavior that can increase retail sales.
Instructions
Step 1
Position dressing booths in the store so that they are visible from most points in space. Do not forget about the signs pointing towards them so that those who want to try on clothes will quickly find them without asking anyone. Indicate the dimensions both on the label and using a sticker on a hanger or shelf.
Step 2
Increase the number of sellers in your home appliance store on Saturday afternoons. This need is dictated by the fact that, according to market research, 75% of buyers buy this category of goods on Saturday after 5 pm, and only 25% - before 12 noon.
Step 3
Place shopping baskets at several points within the sales area. Without them, buyers usually purchase no more than three units of goods, while with baskets, the average volume of purchased products increases several times.
Step 4
On the aisles, put goods that do not require careful consideration (chocolates, chewing gum, etc.). Move more complex goods from the aisle to a place where you can safely read the label on them.
Step 5
Place products for more active sales at the eye level of visitors to the right, or slightly to the right of a well-bought product. This works because most buyers are right-handed and tend to take what is on the right side.
Step 6
Create a corner for men in women's stores where they can relax and not rush their women while they shop. Place comfortable chairs, place a TV, highlight a small rack with small electronics, car accessories.
Step 7
Place large boxes with large labels on shelves below knee and above eye level. This is necessary in order for trading platforms that fall out of sight to attract attention.
Step 8
In women's stores, let us have the opportunity to touch the products, attach them to ourselves, and see them from the outside. For men's stores, detailed labels with a large number of characteristics are needed.
